Jah Cure, the Jamaican singer who has long been recognized as one of reggae's greatest voices, returns with his new video "Rasta. Spanning his homeland and several European countries - including Greece, Italy, France, The Netherlands and Switzerland - the visual captures the worldwide appeal and impact of reggae music and its culture. This piece was directed by Justin "Jus Buss" Nation and Jah Cure with additional footage shot by Frost and ATA.
"This video represents what the song is saying, it is an international Rasta pass through," Jah Cure tells Billboard. "Reggae is not just for the Rastas, but for everyone, every city and every town. Rasta is coming to spread the music worldwide."
"Rasta" is from Jah Cure's latest album The Cure, which was nominated for 2016 Grammy Award for Best Reggae Album. In 2015, the album remained on the Top 10 U.S. Billboard Reggae Album Chart and held the #1 spot for 3 consecutive weeks after its debut.
This week, Indaba also kicks off a remix contest for "Rasta." Jah Cure will select his favorite remix to win a cash prize and potential release with VP Records. Fans can enter here.